Zhang Yu brandy product packaging designconcept:

Inspiration based on tradition, in thebrilliant achievements. This is my keyak XO on the design of Zhangyu, the bestsummary of VSOP brandy series packaging idea! In the choice of the bottles, thetwo bottle shape of creative thinking are derived from the China ancientcurrency, it can be seen that the bottle in front and side molding bottle,completely the knife blade is Bing, currency image, bottle neck, the bottle andthe currency bladehandle are two rectangles of similar size, knife ring round,just as the bottle. These kinds of geometric shapes cleverly combined togetherto form a smooth, plump, mellow correct, the image of beauty and harmoniousbeauty.XO Zhuang VSOP short stocky, tall and upright, the level difference andinternational image classification practices is brandy very well. Especiallythe VSOP bottle on the flying ribbon like gold gilding, the wine in the cup.Add atmosphere, dream the packaging box! Before the international advocacy of corrugatedcardboard for the substrate, outer layer composite colorful laser light silvercardboard, that is consistent with the concept of environmental protection andelegant! Bottle features and all the product information completely accuratelyshow in this. This set of packaging of Chinese and western, the perfectinterpretation of the Zhangyu XO, Zhangyu VSOP these two Chinese independentbrand the most senior brandy all connotation!

The packaging has won the 2011 China Starpackaging art design contest Packaging Award